標題: abercrombie milano prezzi Outbound Stickiness [打印本頁] 作者: ha9ph6io7 時間: 2015-5-6 21:59 標題: abercrombie milano prezzi Outbound Stickiness
Outbound Stickiness
Going back in time, there were many sticky techniques including the hosting of tools, calculators, forums/bulletin boards, and of course " my favorite " favorites .
Favorites pre dated good search engine results. Back then, you as a site owner would proffer your favorite links. Typically, they related to your industry and gave web visitors the opportunity to explore other related sites. Well, as the search engines of the day improved their results, the favorites section lost its favor. Many a client Air Max Pas Cher of mine back then created a lounge or portal type of section on their site hoping to be the center of their respective universe. But web surfers soon preferred to get their informational direction from a Yahoo search.
Site stickiness abercrombie milano prezzi never lost its allure. And now, new techniques have come into play in basket louboutin pas cher order to gain that coveted repeat visit. This time it TMs an outbound effort. Content is created tiffany outlet italia that travels out from outlet tiffany the website to louboutin pas cher seek out users. It TMs driven by RSS (Really Simple Syndication), and it TMs used louboutin pas cher homme to distribute all kinds of information including news, blogs, and podcasts. We have evolved to Outbound Stickiness. However, they are just too darned valuable to hogan outlet be left to those noble endeavors. Businesses, big and small see (or will soon see), RSS and its related content as an opportunity to reach out and touch someone scarpe hogan outlet " again and again.
This trend doesn TMt bother me in the least. I TMve always gotten educated or stayed current on my industry tiffany sito ufficiale Swift by subscribing to informative newsletters, magazines, etc., be they of the printed or electronic variety. I even appreciate advertising as an information source in its own right. The difference is that now I have the convenience of having all of my sources being dropped into a central place for pickup. It TMs on demand and I nike tn requin pas cher 10-4- like many others are demanding it.
Outbound stickiness is going to include not only news of the day, but education on the tried and true.
In order to be credible, businesses are going to need to educate through these mediums as opposed to simply advertising or branding. If they want to keep you as a subscriber of their feed, value is going to need to be continually delivered. Something easier said than done.
This all presents opportunities and challenges on a variety of levels. First, there is creation of the content. Someone is going Air Max Homme Pas Cher 10-4-9 to have to acquire and consolidate the content. To get good traction with and grow a subscriber base, recycling someone else air max 90 pas cher TMs content will not do the trick for long (sorry, you can TMt just steal it from the net).
You TMll need information marketers to continually review the information that has been previously published for accuracy and relevancy. Because information created and distributed to the Internet is difficult to eradicate, it won TMt be a matter of just deleting old files. New information will need to be created to supersede the hogan outlet milano old. And the whole cycle will begin again.
A credence of mine (that I obtained from somewhere now unknown), is if you can TMt get out of air jordan site officiel it " get into it . Let me tell you " you can TMt get out of this one.
If you don TMt already Nike Air Max Pas Cher have a strategy to deliver some Outbound Stickiness, get it going now. It TMs just not for news junkie/conservative/liberal/techie/egocentrics anymore.
My recommendation is to publish by series. If you sell paint, do a series of 5 blog entries, podcasts, etc., on color. Next, do a series on prep and application. Next, on design trends. You get the idea.
By publishing to a series you escape the pressure of continually tiffany sito ufficiale coming up with and extending your subject. Also, if you need a break, take it between series TM. Then you won TMt look like you just jumped on the chaussure louboutin pas cher bandwagon, ran out of ideas, and Air Max Pas Cher fell off.
Additionally, mix time specific information and opinion with tried and true educational content.
Good luck with it all! For some of you it will be liberating, for others it TMs fingers on a chalkboard (by the way, we TMre going to need to come up with a new air max idiom for that one " who uses chalk boards anymore. Any Air Max TN Pas Cher suggestions " email me). We TMre a web marketing firm air jordan located in Southern California and are happy to help.
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