HOW MOBILE APPS ARE RESHAPING THE E-COMMERCE INDUSTRY
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HOW MOBILE APPS ARE RESHAPING THE E-COMMERCE INDUSTRY
HOW MOBILE APPS ARE RESHAPING THE E-COMMERCE INDUSTRY
The e-commerce industry is immensely popular. Whether it’s a consumer or a business- everyone prefers to order services online via different e-commerce stores. Imagine, for instance- you require a food delivery service, but there isn’t an application in existence to do that for you. It would be a bummer, right? That is the magnitude of applications in our lives, at current times. Fortunately, we’re living in an era where there exists a mobile application Company for literally any service you think of!
The convenience factor is the key in this case. When a consumer can access products at the tip of their fingers, they would naturally prefer a mobile app for e-commerce website over going through a full-fledged website.
WHY E-COMMERCE PLATFORMS SPECIFICALLY?
The benefits of utilizing a mobile app may be gauged by the fact that when the online app stores first began in 2008, there were only about 800 applications available for download. However, if we look at the present app industry, we can see that there are over 22 million applications accessible for download.
The best thing about the smartphone app is that it not only helps multinationals and tech firms reach out to their target audiences, but it also helps small trade enterprises improve.
On top of that, the pandemic has further accelerated the transition to e-commerce, with smartphone apps taking the center of the stage. There has been a huge increase in e-commerce shopping using mobile applications all around the world. Consumers, business-to-business e-commerce and business-to-consumer e-commerce- all prefer mobile applications for carrying out their business.
Businesses must eventually consider mobile commerce and construct their own e-commerce apps in order to achieve a satisfactory conclusion to gain a competitive advantage.
WHY MOBILE APPS OVER WEBSITES?
According to research, mobile consumers spend 88% of their time on mobile e-commerce apps and only 12% on websites.
There are various reasons that specify why people prefer to choose applications over websites and it isn’t as unconventional as it may sound. Here are some reasons-
• Information-centric:
Applications are strictly information-centric. It is witnessed that people find it exhaustive to go through a full-blown website, therefore, the reliability factor towards an application enters the picture. Through a mobile application, people access information that is short and crisp making one’s understanding more convenient and effective.
• Enhanced features:
Input from the user may be obtained in a variety of ways on mobile devices. Most smartphones include touch screens that allow you to enter commands and text using an on-screen keyboard by tapping anywhere on the screen. The gadget's built-in camera may be used to scan codes, and it also allows you to record movements or utilize Bluetooth and Wi-Fi technologies to use the device as a payment card.
• Accessibility convenience:
It is simple these days. If a customer has to purchase a something from a particular website, they would naturally reach out to their smartphones instead of their laptops and wait for the website to load and then proceed towards their purchase. This is nothing but simple accessibility convenience.
• Secured payment gateways:
Mobile applications include a secure payment domain for every purchase. These payments can be made via UPI, net banking, credit/debit cards and EMI options. The secure payment gateway is built with end-to-end encryption assuring users that they wouldn’t face any fraudulent activity against them.
• Attract engagement:
Interactivity is the key to attracting user attention and efficiently selling your items in today's marketing climate. Traditional marketing channels focused on one-way communication, with companies advertising their products to customers- but provided no method for customers to provide real-time feedback. Mobile marketing enables firms to provide customized content such as 360-degree photographs and interactive applications to users, capturing their attention and improving their purchasing experience- simultaneously.
WHY DOES YOUR BUSINESS NEED A MOBILE APP?
The increased use of smartphones throughout the world has made a significant contribution to the digital revolution. With the increased usage of smartphones, the trend of commercializing mobile apps is also growing.
According to Yahoo statistics- mobile applications account for 90 percent of all mobile usage. As a result, your mobile app development for e-commerce may help your company expand by increasing client engagement and improving customer connections.
To develop their business quickly and communicate with consumers, most small and medium-sized enterprises are turning to feature-rich mobile applications these days. These applications are valuable not just to businesses, but also to customers. People's life has been made simpler by internet mobile applications, which allow them to buy things and services online with only a few clicks. Mobile applications also aid in the promotion of a company's brand among clients. As a result, having feature-rich mobile applications can help your business grow and prosper in this technologically evolved environment.
CONCLUSION
Mobile applications must be immersive and distinctive, with features that make shopping easier and more convenient. So, make sure your mobile app has features that will help you increase sales and income. Mobile phones allow a big number of customers to utilize their devices for product research and transaction processing- similarly, digital marketing is changing to mobile marketing campaigns with a significant number of mobile users. Because of this transformation, as well as the rise in smartphone usage, advertisers and marketers are adapting their tactics and campaigns to meet the demands of mobile users.
In summary, most businesses are using mobile phone-based marketing and integrating applications that save users offers and services, as well as mobile phone and e-commerce-optimized methods emphasizing on the importance of mobile applications. |
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